This cookie policy describes how Active Brand Collective Stockholm AB, org. no. 559368-8723 (" Anyki ", " we " or " us ") uses cookies on (" Website ").

A cookie is a small text file that is sent from a website and that is stored in the user's browser, mobile phone or other device when the user surfs the website. A cookie can help the website provider recognize your device the next time you visit the website, give you access to certain functions on the website and/or register your browsing habits. There are other technologies such as pixel tags, web beacons and similar files and technologies that can have the same function as cookies. In this cookie policy, we use the term "cookies" for cookies and all such similar technologies.

We use the following cookies for the purposes listed below:

Functional cookies:

We use functional cookies to manage certain functions on the Website in accordance with your choices. This means that when you continue to use or return to the Website, the Website will be provided as you previously requested, e.g. by remembering your username and the customization of the Website for you.

Analysis cookies:

We use analysis cookies to analyze how you access the Website, how you use the Website or how the Website functions when you use it. We use the information to maintain, operate and improve the Website.

Third party cookies:

We may allow our partners to use cookies on the Website for the purposes set out above (which includes service providers acting on our behalf).

Most browsers allow you to manage how you want cookies to be used. You can block cookies or delete cookies through settings in your browser.

Please note that if you choose to block cookies, the functionality of the Website may be affected.

If you have questions regarding our use of cookies, please contact .


By using our services and this website, you accept that Active Brand Collective Stockholm AB, org. no. 559368-8723 (" Anyki ", " we " or " us ") processes your personal data in accordance with the personal data policy and at any time applicable laws and regulations on the protection of personal data.


Your privacy is important to us. According to the Data Protection Regulation 2016/679 (" GDPR "), we are responsible for the processing of personal data when we determine the purposes and means of the processing. By " personal data " we mean information that is directly or indirectly attributable to a natural person who is alive, and that is processed within the framework of the services we provide.

We process the following personal data:

  • Basic contact information that you provide, e.g. name, address, phone number, email address.
  • Data in connection with your subscription to our newsletter, e.g. email address.
  • Information linked to purchases and returns.
  • Information that you provide to our customer service.
  • Any other information collected with your consent. If this happens, you will receive specific information about what information we collect and what it is used for when we obtain your consent.


Your personal data is used for the purpose of providing our products and services and giving you the best possible experience on our website.

Examples of how your personal data is used in connection with the purpose:

  • Administer your orders/purchases/returns in the webshop.
  • Information/updates about your orders/purchases/returns in the webshop.
  • Answer your questions and messages in connection with purchases.
  • Identify yourself as a user to give you a better and easier shopping experience.
  • Manage personal benefits and offers and communicate these to you.
  • Send invitations to events and information about relevant campaigns.
  • Understand usage patterns and needs and to further develop our services and products.


As a general rule, we only store your personal data for as long as is necessary to be able to provide our services, unless there is a legal obligation to store the personal data

Your contact details used for marketing and information mailings are stored as long as your account is active, and are deleted if you unregister from our mailings.

Personal data used to improve and develop new services are anonymized as soon as possible, but no longer than six months from the time they were created or obtained.

Personal data that, where applicable, is used to enforce the terms of use and/or protect our rights is stored for the duration of ongoing cases, and is deleted in accordance with the applicable statute of limitations (three years in consumer cases and ten years in other cases).

Personal data that is processed in accordance with a legal obligation is stored as long as the legal obligation states that the personal data must be stored.


Our suppliers may need to access personal data in order to provide services to us within the scope of the processing activities described in this policy. We have signed personal data processing agreements with the relevant suppliers that define clear restrictions on how they may use your personal data in accordance with current data protection regulations.

Transfer of personal data to our suppliers may take place in the following areas:

  • Analysis/statistics
  • Payment
  • Transport
  • Tech Support
  • Marketing
  • Communication services


You can oppose the processing of your personal data regarding direct marketing at any time. You can also withdraw your consent. Withdrawing your consent does not affect the legality of previous processing before the consent was withdrawn, and we may continue to process your personal data based on other legal grounds, with the exception of direct marketing.

You have the right to request access to and additional information about the processing of your personal data, or to request that we correct, correct, supplement, delete or limit the processing of your personal data. You have the right to receive a copy of the personal data that we process about you free of charge once every calendar year. If you request additional copies, we may charge a reasonable fee based on administrative costs.

If the processing is based on the legal basis justified or public interest, you have the right to object to the processing. If you do this, we will no longer be allowed to process the personal data unless we can demonstrate that our legitimate reasons for the processing outweigh your interests, rights and freedoms - provided that the processing does not take place for the establishment, exercise or defense of legal claims.

If the processing is based on the legal basis of consent or fulfillment of an agreement, you have the right to data portability. Data portability means that you can receive the personal data you have provided to us in a structured, commonly used and machine-readable format and have the right to transfer such personal data to another data controller.

To exercise the rights as above or if you have questions about our treatment, your rights under EU law or if you wish your data to be deleted, please contact us at the following address: